Corporate Conferences

Marketing Coordinator

At PNK Group, I was responsible for representing the company at the nation's most prestigious real estate conferences, including SIOR, NAIOP, and CBRE. The goal was simple: create new connections and make our brand stand out. To achieve that, I crafted targeted emails to reach attendees before doors opened and designed swag that people actually wanted to keep. The Yeti mugs became a standout moment at multiple events and were enjoyed by everyone in the room.

On the day of the event, I handled everything from negotiating with production vendors and coordinating on-site logistics to working directly with event teams to ensure a seamless experience. During the conferences, I presented our properties and created meaningful connections with brokers and decision-makers in the room. The Amazon $1,000 gift card draw — where brokers entered by leaving their business card — generated over 500 new contacts and turned our booth into one of the most talked-about stops at every event.

The results speak for themselves: expanded brand recognition across the industry and 5 signed broker agreements to represent our properties.